Can I Get My New Song Noticed

I select a 5-day TikTok campaign to increase views of my 45 second teaser clip to promote my track. I set my total Ad budget at a modest £24, but by the time local taxes and various other charges are applied it ends up being a fair bit more than this, around the £40 mark.

Within minutes, views of my post start rolling in. I set the campaign going at about 9am and by the end of the evening I was at 2,500 views and over 100 likes. That’s more like it!
I was, however, conscious that I had nothing to actually sell at this stage as I was still two weeks out for Release Date; were the short-attention-span generation using TikTok really going to be engaging with something that they couldn’t get their hands on then and there. I decided to pause at the end of this 5-day campaign until I was closer to the release date. I assumed that it wouldn’t have done any harm though, the final stats for the campaign being:

10.2k views

637 likes

18 saves
Interestingly there were no comments at all.

is this good? I’ve no idea, I thought it wasn’t bad as someone who had no followers or previous posts on TikTok, but my TikTok stats suggested that I was below average on all the key metrics of watched times (2 seconds / 7 seconds and full 45 seconds) and numbers of likes.

Were these real people viewing and liking my post, or just bots I wondered. It’s unclear and I guess we’ll never know for sure, but following a quick google AI check, that bot thinks that there could be bots skewing my TikTok numbers, hence the lack of true engagement. My human head hurts at this point.
I’ll re-engage with a new campaign when I’m a week out from release, and I’ll be giving it an even bigger push.